POSITION FILLED: Content Manager, Digital Media


Content Manager, Digital Media

Full-time — Minneapolis (hybrid but mostly WFH)

ABOUT SIDEWALK DOG MEDIA
As a trusted resource for today’s pet parents, we deliver award-winning content in our signature voice (relatable, witty, and irreverent), unGoogleable intelligence (like restaurants with dog menus!), and meaningful opportunities to support local rescues and shelters. As a trusted partner for pup-lovin’ brands, we specialize in effective digital advertising solutions that result in off-the-charts audience engagement, weaving opportunities to give back to local rescues and shelters into many of our campaigns. Current markets: Minneapolis-St. Paul (our home base), Chicago, Denver, and Seattle, with additional markets launching in 2022.

Seeking an upbeat, highly organized, detail-oriented pack player who can capture our brand’s signature voice with ease and efficiency.

RESPONSIBILITIES:

  • Drive Sidewalk Dog Media’s content vision and strategy.

  • Maintain our brand’s signature voice—relatable, witty, and irreverent.

  • Analyze, strategize, and implement content strategy and calendar.

  • Write, edit, and publish original and sponsored content for our website, newsletter, and social media.

  • Maintain Sidewalk Dog Media’s popular and growing collection of dog-friendly lists, guides, and other short-form, evergreen content.

  • Hire, manage, and develop freelance writers.

  • Assist sales team in developing content ideas and deliverables for client proposals.

  • Provide clients with outstanding content services and results.

  • Continually improve content processes, standards, and style. 

  • Support the pack with a willingness to try on any hat and pitch in at any level at any time.

REQUIREMENTS: 

  • Minimum five years content management and/or professional B2B and/or B2C writing experience.

  • Minimum three years digital publishing, marketing, or agency experience. 

  • Demonstrated knowledge of WordPress, SEO, email marketing, and social media.

  • Remarkable attention to detail and strong time-management skills.

  • Ability to remain calm and solution-centered in times of change and ambiguity.

  • Positive, upbeat, and professional.

  • Strong start-up mentality—excited to help grow and scale a business.

  • Kind, dog-loving, and passionate about Sidewalk Dog’s purpose-driven mission.

COMPENSATION: Commensurate with experience.

APPLY: Send your resume, cover letter, start-date availability, and salary requirements to careers@sidewalkdog.com with subject line “CM App for <First and Last Name>.” Cover letters should include specific examples of how your skills and experiences meet or exceed the requirements. In order to assess your ability to capture Sidewalk Dog’s voice, applicants will be required to complete a short writing test prior to beginning the interview process.

Ailee Nelson