POSITION FILLED: Digital Marketing Manager


Digital Marketing Manager

About Sidewalk Dog Media

Sidewalk Dog Media, headquartered in Minneapolis, is a woman-owned company established in 2008 to help people spend more time with their dogs.

We connect, build, and empower communities of dog parents by providing access to un-Google-able intelligence and experiences to help them support local dog-friendly businesses, rescues & shelters, and more!

Currently WFH, likely transitioning to hybrid.

Seeking a full time, upbeat, strategic, and results-oriented digital expert who can capture our relatable, irreverent voice with ease.

This pack member will play a crucial role in helping Sidewalk Dog achieve its B2C and B2B growth goals and objectives. Initial focus will be on growing our local and national audiences quickly, efficiently, and cost-effectively.

RESPONSIBILITIES:

  • Develop, execute, and manage cross-platform marketing strategies (including email, organic social, and paid media) to grow Sidewalk Dog’s local and national audiences and advertiser client base.

  • Produce analysis, insights, and visibility on performance through dashboards you create and maintain.

  • Market our popular and growing collection of dog-friendly lists, guides, and other evergreen and seasonal content, seeking opportunities to refresh, repurpose, and syndicate when applicable.

  • Market products in our online shop, including our popular Dog-Friendly Passes.

  • Collaborate with sales team to develop ideas for client proposals and provide clients with outstanding results and reporting.

  • Build relationships with other media outlets and influencers.

  • Continually analyze, simplify, and improve marketing processes. 

  • Support the pack with a willingness to try on any hat and pitch in at any level at any time.

COMPETENCIES:

  1. Initiative.

  2. Leadership.

  3. Time Management.

  4. Decision Making.

  5. Communication Proficiency.

  6. Organization Skills.

  7. Out of the Box Thinker.

  8. Trustworthy.

  9. Flexible.

  10. Responsible.

QUALIFICATIONS:

  • Bachelor’s degree in Marketing, Communications, or related field.

  • Proven marketer who understands and has worked across the full digital marketing funnel for a minimum of 5 years.

  • Detail-oriented, analytical, and strategic thinker with expertise in performance tracking, measurement, and attribution.

  • Ability to easily capture our relatable, irreverent voice.

  • Strong start-up mentality—excited to help grow and scale a business.

  • Proficient in SEO best practices.

  • Exceptional time management skills and the ability to remain calm and solution-focused in times of change and ambiguity.

  • Must love dogs (sharing a home with one isn’t required, but you gotta ruv ‘em!).

  • Agency and/or media/publishing experience is a huge plus.

  • Extra kibble for applicants with design experience and Google Ads & Analytics certifications.

COMPENSATION:

  • $70-85K, commensurate with experience.

TO APPLY:

To apply, send your resume, cover letter, salary requirements, and start-date availability to at careers@sidewalkdog.com with the subject line “MM App: <First and Last Name>.” Cover letters should include specific examples of how your skills and experiences meet or exceed those required.

Ailee Nelson